The Self-Improvement Lie

This is the first part of my Neoliberalism series. Drawing on thinkers like Byung-Chul Han and Princeton professor Wendy Brown, I explore how our economic system has transformed us into endlessly self-optimizing ‘entrepreneurs of the self.’ What looks like free choice —becoming fitter, smarter, more productive—is in fact a survival strategy in a hyper-competitive marketplace, where even our identities have been commodified.
From hustle culture to self-help podcasts — I break down how market-fundamentalist thinking has infiltrated not only our institutions, but our minds.